The Immaculate Collection (video)

The Immaculate Collection is the first commercially released music video compilation by American singer-songwriter Madonna. Released by Warner Music Vision, Warner Reprise Video and Sire Records on November 13, 1990, to accompany the audio release, it contained music videos for singles released between 1983 and 1990. The collection won "Best Long Form Video" category at the 1991 MTV Video Music Awards.[1][2]

The Immaculate Collection
A sepia toned image of Madonna with short, brunette hair and a bowler hat looking towards the camera.
Video by
Madonna
ReleasedNovember 13, 1990
Recorded1983–90
Length60:00
Label
Director
Madonna video chronology
Ciao Italia: Live from Italy
(1988)		 The Immaculate Collection
(1990)		 Blond Ambition World Tour Live
(1990)

Formats

The music video was released on VHS, LaserDisc, VCD (Asia only) and later DVD. It includes the first showing of the video to "Oh Father" (1989) which is not included on the audio release and had not been a single in some countries. The cover to this release was different from the audio version as it incorporated the back cover image from the CD/LP with the logo in the bottom right corner

The video was also included in the double box set The Ultimate Collection which also contained The Video Collection 93:99 (1999). It is also included the 3 VHS box set The Madonna Collection in 2000, which also include Madonna Live: The Virgin Tour and The Girlie Show: Live Down Under.[3][4][5][6]

Reception
Professional ratings
Review scores
SourceRating
Los Angeles Times[7]
Select[8]

The Immaculate Collection received positive reviews from music critics, Giving the release a positive review, Russell Brown from Select magazine noted the absence of many of Madonna's videos, and stated: "So there it is: good sex, bad sex, dominance, submission, money, religion, race, image, reality, sleaze and innocence. Pop culture comes no better and we should be grateful."[8] According to Greg Kot of Chicago Tribune, the video "give[s] a good overview of Madonna's eight-year career."[9] Giving it three out of five stars, Los Angeles Times' Chris Willman opined that "the imagery in almost all of the dozen clips collected here has already entered the realm of popular fantasy", but pointed out that "yet few of these hold up as great videos".[7]

The Immaculate Collection debuted at number four on Billboard's Top Music Videos and fourteen at Top Videos sales on December 8, 1990.[10] Eventually the video compilation reached the number one in the Top Music Videos.[11] After Nielsen Soundscan started tracking sales from March 1991, the video sold 291,000 copies as of 2010.[12] Across Europe, the video compilation moved 300,000 units as of January 1991.[13]

Track listing
No.TitleWriter(s)Director(s)Length
1."Lucky Star"MadonnaArthur Pierson3:30
2."Borderline"Reggie LucasMary Lambert3:57
3."Like a Virgin"
Lambert3:50
4."Material Girl"
Lambert4:43
5."Papa Don't Preach"
  • Brian Elliot
  • Madonna
James Foley5:06
6."Open Your Heart"
  • Madonna
  • Gardner Cole
  • Peter Rafelson
Jean-Baptiste Mondino4:26
7."La Isla Bonita"
Lambert4:01
8."Like a Prayer"
  • Madonna
  • Leonard
Lambert5:39
9."Express Yourself"
  • Madonna
  • Bray
David Fincher5:02
10."Cherish"
  • Madonna
  • Leonard
Herb Ritts4:34
11."Oh Father"
  • Madonna
  • Leonard
Fincher4:54
12."Vogue"
Fincher4:54
13."Vogue" (live at the 1990 MTV Video Music Awards)
  • Madonna
  • Pettibone
 6:25
Notes
  • "Lucky Star": VHS and Laserdisc include the original version of the video, which is the 7-inch version and DVD format includes the U.S. Remix version, which contains additional footage.
  • "Express Yourself": features an edited version of the video, which is based on the 7-inch version instead of the Shep Pettibone video remix.

Charts

Certifications and sales
Region CertificationCertified units/sales
Argentina (CAPIF)[25]
Video album 		2× Platinum 120,000^
Argentina (CAPIF)[25]
DVD-5 edition 		Platinum 8,000^
Australia (ARIA)[26] 3× Platinum 45,000^
Brazil (Pro-Música Brasil)[27] Gold 25,000*
Germany (BVMI)[28] Gold 25,000^
Italy — 16,000[29]
United Kingdom (BPI)[30] Platinum 50,000^
United States (RIAA)[31] 3× Platinum 300,000^
Summaries
Europe
as of January 1991 		— 300,000[13]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Credits and personnel
Producers
  • Michele Ferrone ("Borderline")
  • Simon Fields ("Like A Virgin")
  • Gregg Fienberg ("Express Yourself")
  • Glenn Goodwin ("Lucky Star")
  • Bruce Logan ("Borderline")
  • David Naylor ("Papa Don't Preach", "Open Your Heart" and "La Isla Bonita")
  • Vicki Niles ("Oh Father" and "Vogue")
  • Sharon Oreck ("Material Girl", "Papa Don't Preach", "Open Your Heart", "La Isla Bonita", "Like A Prayer" and "Cherish")
Photography directors
  • Michael Ballhaus ("Papa Don't Preach")
  • Jordan Cronenweth ("Oh Father")
  • Andrea Dietrich ("Borderline")
  • Wayne Isham ("Lucky Star")
  • Pascal Lebegue ("Open Your Heart" and "Vogue")
  • Bryan Loftus ("La Isla Bonita")
  • Mark Plummer ("Express Yourself")
  • Steven Poster ("Like A Prayer")
  • Herb Ritts ("Cherish")
  • Peter Sinclair ("Like A Virgin" and "Material Girl")

References
  1. "1991 MTV Video Music Awards". MTV. Retrieved 2010-07-25.
  2. "dallasnews.com | Archives". Nl.newsbank.com. 1990-11-29. Retrieved 2010-08-31.
  3. Givens, Ron (1990-12-28). "Madonna: One of 1990's great entertainers". Entertainment Weekly. Retrieved 2010-08-31.
  4. "The Virginian-Pilot Archives". Nl.newsbank.com. 1990-11-22. Retrieved 2010-08-31.
  5. David Browne (1990-12-14). "The Immaculate Collection". Entertainment Weekly. Retrieved 2010-08-31.
  6. Holden, Stephen (1990-12-03). "Critic's Notebook — That Madonna Video — Realities and Fantasies". The New York Times. Retrieved 2010-08-31.
  7. Willman, Chris (November 25, 1990). "Only a Few Jewels From the Material Girl". Los Angeles Times. p. 62. Retrieved January 22, 2023. (subscription required)
  8. Brown, Russell (January 1991). "Madonna: The Immaculate Progression". Select. 7 (1): 41–42. ISSN 0959-8367.
  9. Kot, Greg (December 16, 1990). "Shocking suffers". Chicago Tribune. p. 8. Retrieved January 22, 2023. (subscription required)
  10. "Top Video Sales | Top Music Videos" (PDF). Billboard. December 8, 1990. pp. 61–62. Retrieved January 21, 2021.
  11. "Top Video Sales | Top Music Videos" (PDF). Billboard. January 19, 1991. pp. 56 & 58. Retrieved January 21, 2021.
  12. Grein, Paul (2010-09-02). "Week Ending Aug. 29, 2010: Life's Ups & Downs". Yahoo!. Retrieved 2010-09-02.
  13. "EEC Pushes MusicVid Sell- Through Better Distribution, More Titles Planned" (PDF). Billboard. January 26, 1991. p. 79. Retrieved December 13, 2020.
  14. "RPM: Long Form Music Videos" (PDF). RPM. February 9, 1991. p. 7. Retrieved February 6, 2021.
  15. "Official Music Video Chart Top 50". Official Charts Company. Retrieved April 26, 2021.
  16. "Top 15 Music Video" (PDF). Music Week. December 1, 1990. p. vi. Retrieved February 3, 2021.
  17. "Top Video Sales" (PDF). Billboard. January 5, 1991. p. 45. Retrieved January 21, 2021.
  18. "Musik DVD Top-10 (UGE 39 - 2001)" (in Danish). Tracklisten. Archived from the original on December 16, 2010. Retrieved May 6, 2021.
  19. "Top 20 DVD/Video: Eβδομάδα 9-15/10". IFPI Greece. Archived from the original on October 14, 2005. Retrieved February 12, 2021.
  20. "TOP 30 DVD'S MUSICAIS SEMANA 38 de 2004" (in Portuguese). Associação Fonográfica Portuguesa — Artistas-Espectaculo.com. Archived from the original on November 20, 2010. Retrieved January 21, 2021.
  21. "CAPIF mensual (DVD): Ranking Mensual de DVD Junio - 2004 (Repertorio Todos)" (in Spanish). CAPIF. Archived from the original on August 10, 2004. Retrieved March 9, 2021.
  22. "Charts: Music Video: Year-End" (PDF). Sounds. January 5, 1991. p. 43. Retrieved August 30, 2022 – via World Radio History.
  23. "1991 THE YEAR IN VIDEO: Top Video Sales . Top Music Videos" (PDF). Billboard. January 4, 1992. pp. V-4, V-6. Retrieved April 25, 2021 – via World Radio History.
  24. "1991 THE YEAR IN VIDEO: Top Video Sales" (PDF). Billboard. January 4, 1992. p. V-4. Retrieved April 25, 2021 – via World Radio History.
  25. "Argentinian video certifications – Madonna – The Immaculate Collection". Argentine Chamber of Phonograms and Videograms Producers. Archived from the original on May 13, 2011.
  26. "Top 40 DVD Chart". Australian Recording Industry Association. Archived from the original on August 11, 2006. Retrieved September 24, 2017.
  27. "Brazilian video certifications – Madonna – The Immaculate Collection" (in Portuguese). Pro-Música Brasil.
  28. "Gold-/Platin-Datenbank (Madonna; 'The Immaculate Collection')" (in German). Bundesverband Musikindustrie.
  29. Ferraris, Gabriele (June 9, 1991). "Curva in discesa". La Stampa (in Italian). p. 23. Retrieved March 28, 2021. E bisogna tener conto anche del buon risultato dell'monimo video, che sembra incontrare i gusti dei fans italiani: finora se ne sono venduti 16 mila, mentre le precedenti collezioni di clip o riprese live non superano, in genere, quote novemila.
  30. "British video certifications – Madonna – The Immaculate Collection". British Phonographic Industry.
  31. "American video certifications – Madonna – The Immaculate Collection". Recording Industry Association of America.
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