OMG (NewJeans song)

"OMG" is a song recorded by South Korean girl group NewJeans for their first single album, OMG. The single album was released by ADOR, a subsidiary of Hybe Corporation, on January 2, 2023, as the lead single of the album.

"OMG"
Single by NewJeans
from the album OMG
LanguageKorean
ReleasedJanuary 2, 2023
Genre
Length3:32
LabelADOR
Composer(s)
  • Park Jin-su
  • Ylva Dimberg
  • David Dawood
Lyricist(s)
Producer(s)Park Jin-su
NewJeans singles chronology
"Ditto"
(2022)		 "OMG"
(2023)
Music video
"OMG" on YouTube

Background

"OMG" came five months after NewJeans released their commercially successful first extended play, New Jeans, and the three lead singles, "Cookie", "Attention" and "Hype Boy".[2] On November 10, 2022, during Hybe Corporation's annual community press conference on YouTube, CEO Jiwon Park announced that NewJeans will have a comeback on January 2, 2023, with their first single album, OMG.[3]

Release and promotion

Following the announcement of the release, on November 10, 2022, it was revealed that the single album would include the eponymous title track, as well as a pre-release single, which would be released on December 19, 2022. The first teasers for the album were released on December 12.[4] As scheduled, NewJeans released the music video for "OMG" which was directed by Shin Woo-seok and the single was released through several music portals including iTunes and Melon.[5]

Music and lyrics

The song was written by group member Hanni, Gigi, and Ylva Dimberg who also worked on composing with David Dawood and Park Jin-su.[6] "OMG" is written in both English and Korean and is composed in the key of F major, with a tempo of 127 beats per minute.[7] In a brief statement to South Korean media outlets, ADOR CEO Min Hee-jin said that the track is based on the hip hop drum source and percussion, and is a "bouncy and exciting" hip hop R&B song created by going back and forth between UK garage and trap rhythms.[1]

Music video

The 6-minute music video for "OMG" was released on January 2, 2023, alongside the single album's release. Directed by Shin Woo-seok of Dolphiners, it depicts the group's members in a mental hospital, all with their own delusions: Hanni believes herself to be Siri, Minji believes that she is a doctor taking care of the other members, Hyein sees herself as a fairy tale character, Haerin believes that she's actually a cat, and Danielle is aware of them being NewJeans in real life, even pointing out that they're filming a music video. The video ends with a montage of the group's previous videos and performances, including a snippet of their "Attention" music video. The video also features cameos from actor Kim Joo-hun and former webtoon writer Lee Mal-nyeon.[8][9][10]

Critical reception

Writing for Pitchfork, Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track that "offers a sweet portrait of private longing".[11] NME's Rhian Daly gave "OMG" a four out of five stars rating, calling it "a fusion that brilliantly matches the song's subject matter: the moment before you confess your feelings for someone and find out if they feel the same".[12]

Accolades
Music program awards for "OMG"
Program Date Ref.
M Countdown January 12, 2023 [13]
January 26, 2023
Inkigayo January 15, 2023 [14]
March 19, 2023 [15]
March 26, 2023 [16]
Music Bank January 27, 2023 [17]

Credits and personnel

Credits are adapted from Melon.[6]

  • Gigi – lyrics
  • Hanni (NewJeans) – lyrics
  • Ylva Dimberg – lyrics, composition
  • David Dawood – composition
  • Park Jin-su – composition, instrumental, programming

Charts

Certifications
Certifications for "OMG"
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[41] Gold 50,000,000dagger

dagger Streaming-only figures based on certification alone.

Release history
Release history for "OMG"
Region Date Format Label Ref.
Various January 2, 2023
[6]

References
  1. Chin, Carmen (December 10, 2022). "NewJeans to release new single album 'OMG' in January 2023". NME. Archived from the original on December 12, 2022. Retrieved December 11, 2022.
  2. Benjamin, Jeff (December 20, 2022). "NewJeans Follow Up Explosive K-Pop Debut With Subtle Winter Single 'Ditto': Watch". Billboard. Retrieved January 2, 2023.
  3. Seon, Mi-kyung (December 12, 2022). "뉴진스, 내년 1월 2일 컴백 확정...새 싱글 'OMG' 발매[공식]" [New Jeans confirms comeback on January 2 next year...Release new single 'OMG' [Official]]. Osen (in Korean). Archived from the original on December 12, 2022. Retrieved December 12, 2022.
  4. "Attention! NewJeans drops teasers for 'OMG'". Rappler. December 12, 2022. Archived from the original on December 12, 2022. Retrieved December 12, 2022.
  5. Kwak, Kristine (December 26, 2022). "NewJeans Owned 2022. They're Going Even Bigger in 2023". Rolling Stone. Retrieved January 2, 2023.
  6. "OMG - NewJeans" 곡 정보 - OMG [Song Information - OMG]. Melon (in Korean). Retrieved January 2, 2022.
  7. "Key And BPM for OMG by NewJeans". TuneBat. January 2, 2022. Retrieved January 2, 2022.
  8. Yeo, Gladys (January 3, 2023). "NewJeans drop 'OMG' music video with cameo from 'It's Okay to Not Be Okay' actor Kim Joo-hun". NME. Retrieved March 29, 2023.
  9. "NewJeans Has Released Their Song 'OMG' Along With A New Music Video". AugustMan Thailand. January 3, 2023. Retrieved March 29, 2023.
  10. "OMG Music Video: NewJeans Brings New Sound and Illusionary Storyline | Leisurebyte". January 2, 2023. Retrieved March 29, 2023.
  11. Kim, Joshua Minsoo (January 3, 2023). "NewJeans: "OMG"". Pitchfork. Retrieved January 26, 2023.
  12. Daly, Rhian (January 3, 2023). "NewJeans prove their debut success was no fluke on inventive new release 'OMG'". NME. Retrieved January 26, 2023.
  13. Seo, Ji-hyun (January 7, 2023). "엠카' 뉴진스, 'OMG' 출연 없이 NCT 드림 제치고 1위" [M Countdown' NewJeans, 'OMG' beats NCT Dream without appearing and takes 1st place] (in Korean). TV Daily. Retrieved January 12, 2023.
  14. "5관왕 뉴진스 '인기가요' 뜬다". Sports Kyunghyang (in Korean). Naver. January 15, 2023. Retrieved January 15, 2023.
  15. Kim Na-yeon (March 19, 2023). 뉴진스vs뉴진스..'OMG', 방송 출연없이 '인기가요' 1위[종합] [NewJeans vs. NewJeans.. 'OMG', No. 1 on 'Inkigayo' without appearing on TV [Comprehensive]] (in Korean). Retrieved March 19, 2023.
  16. Bae Hyo-joo (March 26, 2023). ‘인기가요’ 뉴진스 ‘OMG’ 1위‥다음주 BTS 지민·블핑 지수 컴백 예고 [‘Inkigayo’ New Jeans ‘OMG’ 1st place… Next week BTS Jimin and Black Pink Jisoo’s comeback notice]. Newsen (in Korean). Retrieved March 26, 2023 – via Naver.
  17. "[뮤직뱅크] 뉴진스, 'Ditto' vs 'OMG' 어차피 1위★ 완.전.대.세" [[Music Bank] New Jeans, 'Ditto' vs 'OMG' No. 1 anyway]. KBS Entertainment (in Korean). Naver. January 27, 2023. Retrieved January 27, 2023.
  18. "Billboard Argentina Hot 100 – Week of January 22, 2023". Billboard Argentina. January 22, 2023. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  19. "NewJeans – OMG". ARIA Top 50 Singles. Retrieved February 24, 2023.
  20. "Canadian Hot 100: Week of February 11, 2023". Billboard. Retrieved February 7, 2023.
  21. "Billboard Global 200: Week of January 21, 2023". Billboard. Retrieved January 18, 2023.
  22. "Hong Kong Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  23. "Indonesia Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  24. "Billboard Japan Hot 100 – Week of January 11, 2023". Billboard Japan (in Japanese). Retrieved January 11, 2023.
  25. "Oricon Top 50 Digital Singles: 2023-01-16" (in Japanese). Oricon. Retrieved January 11, 2023.
  26. "Oricon Top 50 Streaming: 2023-03-27" (in Japanese). Oricon. Retrieved March 22, 2023.
  27. "Malaysia Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  28. "TOP 20 Most Streamed International Singles In Malaysia Week 16 (14/04/2023-20/04/2023)". RIM. April 29, 2023. Retrieved April 29, 2023 – via Facebook.
  29. "NewJeans – OMG". Top 40 Singles. Retrieved March 3, 2023.
  30. "Philippines Songs: Week of January 21, 2023". Billboard. Retrieved January 18, 2023.
  31. "NewJeans – OMG". AFP Top 100 Singles. Retrieved February 27, 2023.
  32. "RIAS Top Charts Week 5 (27 Jan - 2 Feb 2023)". RIAS. Archived from the original on February 7, 2023. Retrieved February 7, 2023.
  33. "Billboard South Korea Songs – Week of January 21, 2023". Billboard. January 21, 2023. Archived from the original on January 19, 2023. Retrieved January 18, 2023.
  34. "Digital Chart – Week 2 of 2023". Circle Chart (in Korean). Retrieved January 19, 2023.
  35. "Taiwan Songs: Week of February 18, 2023". Billboard. Retrieved February 14, 2023.
  36. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved February 10, 2023.
  37. "Billboard Hot 100: Week of February 18, 2023". Billboard. February 18, 2023. Retrieved February 14, 2023.
  38. "World Digital Song Sales: Week of January 14, 2023". Billboard. Retrieved January 10, 2023.
  39. "Billboard Vietnam Hot 100, CHART DATE 2023-01-19". Billboard Việt Nam (in Vietnamese). Archived from the original on January 20, 2023. Retrieved January 19, 2023.
  40. "Digital Chart – January 2023". Circle Chart (in Korean). Retrieved February 9, 2023.
  41. "Japanese single streaming certifications – NewJeans – OMG" (in Japanese). Recording Industry Association of Japan. Retrieved April 25, 2023. Select 2023年3月 on the drop-down menu
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