Zero (NewJeans song)

"Zero" is a song by South Korean girl group NewJeans, released as a promotional single for Coca-Cola's Korean campaign for Coca-Cola Zero Sugar on April 3, 2023.[1] It is the group's first track primarily in English,[2] and was accompanied by a music video.[3]

"Zero"
NewJeans' cartoon rabbit mascot tinted in red with black outlines holding a can of Coke Zero, with the group's name below in the same color scheme
Promotional single by NewJeans
Language
  • English
  • Korean
ReleasedApril 3, 2023
Length2:34
LabelADOR
Composer(s)
  • Monro
  • Ylva Dimberg
Lyricist(s)
  • Gigi
  • Ylva Dimberg
Producer(s)Monro
Music video
"Zero" on YouTube

Background

NewJeans were previously announced as global ambassadors for Coca-Cola, with "Zero" serving as their project in the role.[4]

Composition

"Zero" contains "various genres and sounds, such as pop and R&B chords and Jersey club rhythms", with a press release stating it also combines "the urgency of drums and bass and the sweetness of R&B".[4] It contains lyrics referencing Coca-Cola in a "fusion" of Korean and English lyrics.[2]

Music video

The music video, released on YouTube on April 3, 2023, shows the group getting ready, performing "energetic choreography" and drinking Coca-Cola.[3]

Charts

References
  1. Leung, Ambrose (April 3, 2023). "Take a look at the official NewJeans x Coca-Cola Zero Campaign Images". Lifestyle Asia. Retrieved April 8, 2023.
  2. Fairbrother, Logan (April 3, 2023). "NewJeans Shares Refreshing "Zero" Music Video With Coca-Cola". Hypebeast. Retrieved April 8, 2023.
  3. Yeo, Gladys (April 3, 2023). "NewJeans unveil bubbly new Coca-Cola collaboration single 'Zero'". NME. Retrieved April 8, 2023.
  4. Kim, Soo-young (April 3, 2023). 뉴진스 측 코카콜라 컬래버곡 제로 구전 멜로디 패러디 [New Jeans side "Coca-Cola collaboration song 'Zero', oral melody parody"]. The Korea Economic Daily (in Korean). Retrieved April 8, 2023.
  5. "Billboard Global Excl. US: Week of April 22, 2023". Billboard. Retrieved April 18, 2023.
  6. "Billboard Japan Hot 100: Week of April 12, 2023". Billboard Japan (in Japanese). April 12, 2023. Retrieved April 12, 2023.
  7. "NZ Hot Singles Chart". Recorded Music NZ. April 10, 2023. Retrieved April 8, 2023.
  8. "RIAS Top Charts Week 15 (7 - 13 Apr 2023)". RIAS. Archived from the original on April 18, 2023. Retrieved April 18, 2023.
  9. "Billboard South Korea Songs – Week of April 22, 2023". Billboard. April 22, 2023. Retrieved April 18, 2023.
  10. "Digital Chart – April 2023". Circle Chart (in Korean). Retrieved May 11, 2023.
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