Star Bharat
Star Bharat (formerly Life OK) is an Indian Hindi language general entertainment pay television channel owned by The Walt Disney Company India, a subsidiary from The Walt Disney Company. It primarily broadcasts dramas, crime and comedy shows.
 Logo used since 2022 | |
| Type | Television Channel |
|---|---|
| Country | India |
| Broadcast area | Worldwide except UK |
| Network | Disney Star |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV (downscaled to 16:9 576i/480i for the SDTV feed) |
| Ownership | |
| Owner | The Walt Disney Company (India) |
| Sister channels | Disney Star Channels |
| History | |
| Launched | 28 August 2017 |
| Replaced | Life OK |
| Replaced by | Utsav Bharat (Europe) |
| Links | |
| Website | Star Bharat on Disney+ Hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
History
The channel was first launched as Star One, an Indian subscription-television youth channel that primarily broadcast in Hindi on 1 November 2004. Part of News Corporation's Star TV network in Asia and distributed internationally by Fox International Channels. In November 2006, Star One, along with Star Gold, launched in the UK on Sky.
Star One was rebranded as Life OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat.[1]
On 30 December 2020, Disney announced that the Star branding would be replaced with the Utsav branding from 22 January 2021. On 22 January 2021, Star Bharat became Utsav Bharat, and this change is currently effective in parts of Europe.[2]
Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the wedding reality show Swayamvar - Mika Di Vohti. The new slogan is Dil Deke Dekho Zara (Give Your Heart and See).[3] The Star wordmark in the logo is no longer uppercase but is now identical to the Star wordmark in the logos of Star Jalsha, Star Pravah, Star Suvarna and the newly launched Star Kiran. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted by Star Suvarna during its rebrand in late 2020.
Programming
In conjunction with the 2022 rebranding, as the revised tagline alludes, the channel's broadcast programming will now focus on romantic theme elements in their offerings.[3]
References
- "Life Ok rebranded as Star Bharat, may start from 15 August". Indian Television. 21 July 2017.
{{cite web}}: CS1 maint: url-status (link) - "Disney Renaming Star Channels in the Netherlands | What's on Disney Plus". 30 December 2020.
- "Star Bharat unveils new brand identity- 'Dil Deke Dekho Zara'". Adgully. 26 July 2022. Retrieved 2 August 2022.