Tata Play

Tata Play (stylised as TΛTΛ PLΛY) is an Indian satellite television (DTH) service provider using MPEG-4 digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite.[2] Incorporated in 2005; it currently offers a total of 601 channels, 495 SD channels and 99 HD channels and services, along with many other value added services. As of March 2020, according to TRAI Tata Play serves 22 million subscribers which is 33.37% of total DTH users in India. Tata Play is the largest DTH service provider in India.

TΛTΛ PLΛY
FormerlyTata Sky (2006–2022)
TypePrivate
IndustrySatellite television
Founded10 August 2006 (2006-08-10)
Area served
India
Key people
Harit Nagpal
(MD and CEO)
Services
OwnerTata Sons (70%)
The Walt Disney Company India (30%)
Number of employees
1,500
SubsidiariesTata Play Fiber [1]
Websitewww.tataplay.com

Tata Play entered into an agreement with French firm Vantiva to supply 4K set top boxes from early 2015.[3] The company was formerly known as Tata sky.

History
Tata Sky logo

Tata Sky was an equity strategic alliance in the nature of a joint venture between the Tata Group and News Corporation, which owned 80% and 20% stakes respectively[4] until 2008, when Singapore-based Temasek Holdings picked up a 10% stake in Tata Play from the Tata Group. Tata Sky was incorporated in 2001, but launched services on 8 August 2006.[5]

Tata Sky's parent company, 21st Century Fox, formerly owned an international group of DTH businesses that include Sky Italia in Italy and Sky UK in the United Kingdom. The company uses the Sky brand under a licence from Sky Group.[6]

Tata Sky partnered with Ericsson to launch the first Video on Demand (VOD) services in India in 2012.[7]

On 9 January 2015, Tata Sky became the first Indian DTH operator to offer 4K set-top-boxes to its consumers.[8][9][10]

On 20 March 2019, The Walt Disney Company completed acquisition of 21st Century Fox, making them their new 30% stakeholder, replacing 21st Century Fox.[11]

On 26 January 2022, Tata Sky was rebranded into Tata Play as the company decided to drop the 'Sky' brand name after 18 years.[12]

On 4 September 2022, Tata Sons and the Walt Disney Company India finally agreed to launch an initial public offering (IPO) for the company after multiple failed attempts in 2013, 2016 and 2019.[13] It has been reported that Disney may sell 10% of its current 30% share in order to abide by media cross-holding regulations, which limit broadcasters' equity in DTH companies to 20%.[14][15] However, in December 2022, reports came of Disney completely exiting the company.[16] Tata Sky is an Indian direct-to-home (DTH) television company, which offers over 600 channels and services.

Satellites

Tata Play was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Play signed a contract with ISRO for provision of satellite space on the INSAT-4A satellite. In 2007, one year after the launch of the DTH player, Tata Play asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT-10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT-10 (CMS-01)was launched in September 2012, Tata Play has started utilising those transponders in March 2015. The mission of INSAT-4A was over on 21 October 2019. Tata Play is using ISRO's GSAT-30 satellite which is a replacement satellite of INSAT-4A.Tataplay recently leased entire capacity of ISRO's GSAT-24 satellite for additional bandwidth

Awards and recognition

In March 2009, Tata Play became the first Indian DTH service provider to be awarded the ISO 27001: 2005 accreditation, the benchmark for information security.[17] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

YearAwardCategory
2013Yahoo Big Idea Chair Award[18]Best use of Mobile Advertising
2013ET Brand EquityProduct of the Year – Tata Sky + HD
2012ET Brand EquityBest DTH brand
2009–2010Superbrands Council[19]Superbrand

See also

References
  1. "Tata Play Fiber site". tataplayfiber.co.in. Retrieved 26 April 2023.
  2. "Tata Sky on Insat 4A". LyngSat. Archived from the original on 9 August 2008. Retrieved 10 August 2008.
  3. PTI (4 July 2014). "TataSky to start 4K ultra HD beaming from next year – The Economic Times". Economictimes.indiatimes.com. Retrieved 28 October 2016.
  4. "Tata Sky – Tata companies – Tata group". Tata.com. Retrieved 28 October 2016.
  5. "TataSky to offer all channels and services free to all active users for 2 weeks on account of 10th Anniversary celebrations". Telecomtalk.info. 5 August 2016. Retrieved 28 October 2016.
  6. "About Tata Sky DTH (India), its DTH services, DTH channels & DTH packages on offer". Tatasky.com. Retrieved 28 October 2016.
  7. "Video On Demand". 2012. Archived from the original on 12 May 2019.
  8. "TataSky launches country's first 4K set-top box". The Hindu. 10 January 2015. Retrieved 28 October 2016.
  9. "Tata Sky launches India's first 4K set-top box with UHD capability | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 11 January 2015. Retrieved 28 October 2016.
  10. "Tata Sky launches 4K UHD set-top in India, will cost Rs 6400 for new users – Tech2". Tech.firstpost.com. 12 January 2015. Retrieved 28 October 2016.
  11. "Disney's Acquisition of 21st Century Fox Will Bring an Unprecedented Collection of Content and Talent to Consumers Around the World". The Walt Disney Company. 19 March 2019.
  12. Laghate, Gaurav (26 January 2022). "Tata Sky is now Tata Play, firm drops brand name after 18-year-run". The Economic Times. Retrieved 26 January 2022.
  13. Laghate, Gaurav; Vijayraghavan, Kala. "Tatas, Walt Disney to finally launch Tata Play IPO". The Economic Times. Retrieved 5 September 2022.
  14. Pinto, Viveat Susan (4 September 2022). "Disney likely to offload 10% stake in Rs 3,200-crore Tata Play IPO". www.business-standard.com. Retrieved 5 September 2022.
  15. "Disney India may sell 10% stake in Rs 3,200-crore Tata Play IPO: Report". TimesNow. 5 September 2022. Retrieved 5 September 2022.
  16. Laghate, Gaurav (15 December 2022). "Disney looks to exit Tata Play, offload stake in IPO". mint. Retrieved 22 December 2022.
  17. "Tata Sky gets ISO 27001:2005 – BUSINESS". The Hindu. 21 March 2009. Retrieved 28 October 2016.
  18. "IBS wins Yahoo Big Idea Chair 2013 | Advertising | Campaign India". Campaignindia.in. Archived from the original on 22 April 2016. Retrieved 28 October 2016.
  19. "Tata Sky" (PDF). Super Brands India. Archived from the original (PDF) on 2 February 2014. Retrieved 21 January 2014.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.