WKBH-FM
WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[2] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[3]
 | |
| Broadcast area | La Crosse, Wisconsin |
|---|---|
| Frequency | 102.7 MHz (HD Radio) |
| Branding | 102.7 WKBH |
| Programming | |
| Language(s) | English |
| Format | Classic rock; Classic hits |
| Subchannels | HD1: WKBH-FM analog HD2: Magic 97.9 (Adult contemporary) HD3: Alt 107.1 (Alternative rock) |
| Ownership | |
| Owner |
|
| WBOG, WLXR, WQCC, WTMB, WXYM, KQEG-CD | |
| History | |
First air date | April 5, 1989 (as KQEG) |
Former call signs | KQEG (1989-2020) |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 72206 |
| Class | C3 |
| ERP | 4,000 watts |
| HAAT | 214 m (702 ft) |
Transmitter coordinates | 43°43′17.00″N 91°17′24.00″W |
| Translator(s) | HD2: 97.9 K250AZ (La Crosse) HD3: 107.1 W296EH (La Crosse) |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) Listen Live (HD3) |
| Website | 1027wkbh.com magic979fm.com (HD2) lacrossealt.com (HD3) |
On July 1, 2019, the then-KQEG changed their format from oldies to soft oldies, branded as "102.7 MeTV FM".[4]
On August 1, 2020, KQEG changed their format from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[5] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.
Previous logo
References
- "More Details On The Three-Way Breakup Of Mississippi Valley Broadcasters La Crosse WI". Radioinsight.com.
- "Magnum La Crosse Update With One More Flip; Making Five In The Market". RadioInsight. 2020-08-02. Retrieved 2020-08-03.
- "Media Bureau Call Sign Actions" (PDF).
{{cite web}}: CS1 maint: url-status (link) - MeTV FM Coming to La Crosse Radioinsight - July 1, 2019
- Magnum Acquisition Leads To Four Format Shuffle In LaCrosse Radioinsight - August 1, 2020
External links
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