WXYM

WLXR-FM (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse, Wisconsin, area. The station is currently owned by Magnum Broadcasting[1] and features programming from AP Radio, Compass Media Networks and Premiere Networks.[2]

Logo 2009–2019, 2020-2021
WLXR-FM
Broadcast areaLa Crosse, Wisconsin
Frequency96.1 MHz
BrandingMix 96.1
Programming
FormatHot adult contemporary
AffiliationsAP Radio
Compass Media Networks
Premiere Networks
Ownership
OwnerMagnum Broadcasting, Inc
WTMB, WBOG, WLXR, WKBH-FM, WQCC, WPDR-LD
History
First air date
March 11, 1992 (as WTRL-FM)
Former call signs
WTRL-FM (1990-1992)
WBOG (1992-1997)
WUSK (1997-2000)
WXYM (2000-2023)
Technical information
Facility ID39627
ClassC2
ERP44,000 watts
HAAT160 m (525 ft)
Transmitter coordinates
44°1′32.00″N 90°48′58.00″W
Links
WebcastListen Live
Websitemixwxym.com

History

The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to the current WXYM.[3] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1."[4] On September 7, 2021, WXYM added Elvis Duran for mornings.

On May 14, 2023 Magnum Communications changed the call letters from WXYM to WLXR-FM, which was the former call sign for 104.9 WGSL La Crosse, WI.

References
  1. "Magnum.media". Magnumbroadcasting.com. Retrieved 29 April 2016.
  2. "WXYM Facility Record". United States Federal Communications Commission, audio division.
  3. "WXYM Call Sign History". United States Federal Communications Commission, audio division.
  4. "Alt 107.1 Debuts In La Crosse". RadioInsight. Retrieved 2021-09-07.
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